What are Reciprocal Links?
Reciprocal links are when two web sites agree to link to each other and make a reciprocal link partnership.
Reciprocal links are also known as "link swaps", "link exchanges" and "link partners".
Reciprocal Liks is often misspelled as "reciprical links".
Reciprocal links help your website in many ways - the main two are:

(1) They increase your web site traffic, from individuals who visit your site by clicking on the links.
(2) Reciprocal links also play a major role in boosting your rankings in search engines, like google, yahoo and msn.

When these major search engines rank sites, most – if not all – take into account the number and quality of the sites that link to you, even better if the wbsites that link to you are about a similiar subject or theme.
So getting good, solid reciprocal links is usually a major part of building a quality website.

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